It is an undeniable fact that Facebook’s organic reach has declined over the years. But, it does not mean that Facebook is not an effective marketing tool anymore.
According to recent reports in “The Future of Social Marketing” around 95% of the marketers have reported Facebook as one of the top social media platforms that give a great return on investment.
Here are a few reasons why Facebook is an effective marketing tool?
- Facebook is The Largest Social Media Network Still
Facebook has 2.6 billion monthly users that are active as of the first quarter of 2020 making it the biggest social media platform worldwide. Moreover, if we look only at UK numbers as of March 2020, approximately 44.84 million UK residents make use of Facebook in the UK. For any business owner, absence on such a huge social media platform means lower exposure and lower conversions. If you are planning to improve your presence on Facebook, you can follow our guide on Facebook marketing tips for small businesses.
2. Facebook Contains Users Of All Demographics
If you are trying to target teens, middle-age, or old age people on your Facebook ads, you can find all of them on this platform. According to an early 2019 report from Pew Research Center, approximately 69% of American adults are present on Facebook. Moreover, about 75% of women and 63% of men in the US use Facebook.
Further, a source from Qz.com shows that users in the age group of 65 years and more are increasing rapidly on Facebook. In 2018, only 26% of users of 65 years age group were present on this platform. This number has increased to 41% by the end of 2019.
If you know how to run Facebook ad campaigns and reach such a huge audience, you will observe tremendous sales for your business. However, if you don’t know how to run Facebook ads perfectly, you can still hire a Facebook marketing agency in Dublin for the same.
3. Facebook Platform is Sticky
Facebook users spend a lot of time scrolling the feeds. According to a survey conducted by Business Insider, it has been found that Facebook users spend around 20% of their time online. On average, it is around 40 minutes per day. If the users are spending more time on Facebook, it means they are spending more time interacting with your business presence.
In order to draw your user’s attention, you need to come up with creative ad copies, catchy images, good deals, and discounts for your products, etc.
4. It has Growing Number of Users
Apart from the statistics mentioned above, there are a lot many users joining this platform on a daily basis. As per Statista, the number of Facebook users in the U.S alone is going to be 235.15 million by 2025.
Your business can get a lot of exposure with such a huge number of audiences online that too on a single platform. You need not keep switching between different social media platforms to gain customers for your business. Facebook alone is sufficient enough to drive huge revenue for your business.
5. Facebook Ads are Inexpensive
When compared to other social media platforms like Instagram, Snapchat, Twitter, etc. the advertising cost on Facebook is pretty low. For example, if you are trying to run an ad campaign for your business, the cost you need to spend for reaching 1000 audiences will be less than $5.
However, the cost incurred to reach 1000 audience will change for every business based on their targeting location, users, devices, and many other factors. Still, this advertising cost is very inexpensive compared to the ad cost on other social media platforms.
This is another reason why Facebook marketing is so effective.
6. Facebook Ads Are Highly Targeted
Facebook ads are highly targeted as you can filter your target audience based on gender, age, location, devices, and many other factors. By applying these filters to your ads, your business can reach the right set of audience.
You can also create custom audience ads on this platform and target them privately. You can also target local audiences for gaining customers in your locality. This helps in getting in-store sales as well for your business.
If you have a huge email subscriber list, you can run ads for a lookalike audience. This helps Facebook to find the audience with a similar profile as the email list, and who are likely to convert.
7. Helps in Re-Targeting the Website Visitors
By placing a code of the Facebook Pixel on your store, you can start re-targeting the people who visited your website in the past. This helps you to increase the touchpoints of sale, and increase the chances of conversion for your product.
Remarketing ads works like a reminder for your customers. You can also offer coupons and discounts through remarketing ads, which helps in increasing the chances of conversion.
If you are a beginner at running the Facebook ads, you can try hiring a good Facebook marketing agency in Cork.
8. You can Measure Your Ad Results
Once you start running your Facebook marketing campaign, you can analyse the data in the Facebook ad manager, and see how it is performing. This will give you a clear insight into your audience’s buying behaviour, and let you optimise your campaigns accordingly.
With the help of this data analysis and campaign optimisation, you can improve the sales for your business. Moreover, the optimisation of campaigns also helps in reducing the budget spent on ads.
This is one of the reasons why Facebook is considered to be one of the best social media platforms to promote business with a smaller budget.
9. Facebook Ads Helps in Organic Rankings
Search engines like Google consider the social signals as well, to rank your website organically in the top pages. The number of likes, shares, and comments your article gets is directly proportional to the rankings in search engines.
So, if your article or product goes viral on Facebook, it can be easily ranked on the search engines. You can spend as little as $5 on Facebook ads and test the engagement for your article. If you aren’t satisfied with the campaign results, you can tweak it and re-test.
No matter, if you are a new start-up, medium or large scale business, Facebook has data of a huge set of audiences and makes it such an effective marketing tool. It delivers the best results for your campaigns. If you do not have time to manage Facebook marketing on your own, you can outsource it to a Facebook marketing agency in Limerick.