A website is a very important tool for business. It is so important that some firms hire a woocommerce mix and match or woocommerce coupon develop, maintain and manage their website for them. The world today has gone digital and has left those not ready to join the train behind. With a good website, you can even do without an office. A number of individuals into ecommerce do not have a physical office, instead they channel their resources into developing a very good website that will help them attract, serve and retain customers from far and wide. Even firms with physical offices have seen the need to have a website and are making efforts to have one if they don’t already have one. However, it is more than just having a website. It is about having a website that is up to mark. Anything with a URL in the internet can be termed a website but it takes a standard website to gain people’s attention and retain their attention by engaging them. One of the ways to ascertain if your website is up to par is using SEO rankings as a benchmark. What is SEO?
SEO stands for search engine optimization. Search engines since their inception have been calling the shots and for good reason. They have the highest amount of traffic, with only social media coming close. This should come as no surprise as search engines serve as the errand boy and/or tour guide for web users. People searching for one thing or the other probably because it is their first time or because they want an alternative will always turn to search engines for assistance. Even smartphones now come with a voice assistant feature that is powered by one search engine or the other. With what I’ve said so far, you already understand that search engines play a significant role in the use of the internet. This article will however go into details as to “why is SEO indispensable for your website?”
Search engines call the shots
Unless you want to start a war you will lose or start a futile revolution, it is best you have SEO at the back of your mind when developing your website. Like I said earlier, search engines receive the highest amount of traffic. In that regard, it is in your best interest that you play by their rules. If you decide to do otherwise, you’ll end up ranking low. This could cost you traffic.
A good SEO ranking signifies quality
SEO rankings are based on a number of criteria, some of which includes quality content, fast loading website, backlinks to mention a few. In other words, a good SEO ranking means that your content is good enough to satisfy your web visitors, you have quality backlinks and your website loads fast. These and many more are signs of a qualitative website with value to offer.
A good SEO ranking oozes professionalism
A professional is one who has adequate knowledge of what he or she is doing and has shown it through competence. A good SEO ranking like I stated in my previous points shows that you have value to offer. This is a feature of a professional. This will endear people to you as you have proven to solve their problems with the knowledge that you claim to have. This in turn is a significant step towards announcing your business enterprise as a brand people will want to associate with.
If I were to write in full the importance of SEO for not just your website but your business in general then I’ll end up writing a book. SEO is important not because search engines call the shots but also because their rankings tell you how well you have been faring against your competition.