For any business with an online presence, website traffic is its lifeblood. When you have more visitors to your website, it is likely that more prospective customers are seeing your products and services. It is a no-brainer that the more number of people you reach, the higher revenues you can generate. Thus, increased website traffic is the key mantra to success.
But what are the best ways to get more web traffic? Discussed here are 9 of the most effective ways to drive quality leads to your website.
Focus on Advertising
Perhaps one of the easiest and obvious ways to boost website traffic is through advertising. In the face of cutthroat competition, it becomes challenging for businesses to build their brand and get in front of more potential customers. Display advertising, paid search, and social media advertising are all brilliant ways to increase brand visibility and attract more web visitors. Align your paid strategies with your objective—do you want more traffic to your website or seeking better conversions too?
However, the online advertising environment is fierce and to stand out in the competition, it is vital to take a result-driven approach. Your paid search strategy should target most-searched intent keywords with an eye-catchy creative and superb content. Yes, the search terms can be costly but the payoffs are great.
Master the Art of On-Page SEO
Think Search Engine Optimisation is dead? Think again.
Effective on-page SEO is the primary building block of any successful website. Optimizing your website for search engines is a worthwhile practice that can reap long-term profits for your business. There are several SEO best practices that you can perform on your web pages to boost their rankings in Search Engine Result Pages (SERPs) and drive more visitors.
To get more traffic to your website, you have to be more “visible” first. Search Engine Optimisation is one of the most effective and inexpensive techniques to bring your website into the limelight by garnering top page rankings on search engines. Higher search engine ranking is likely to drive more traffic to your site.
What are SEO best practices that you can focus on to increase your web traffic? Here is your answer:
- Page Title: Every web page and content should have an awesome title that includes the primary keywords.
- Meta Tag & Meta Description: Create eye-catchy meta tag and meta description with relevant keywords and Call to Action. These appear on the search results when your website is listed and is the first thing that potential customers will read about the page. So it has to be most pertinent to the search query and impactful.
- URL Structure: Include website URLs that are search engine friendly, include targeted keywords and are shorter.
- Optimize the Images: Whenever you add an image to a web page, include a title, alt text, and description with targeted keywords to optimize it well.
- Keyword Density: Keyword stuffing can pull down your search engine ranking. Keep keyword density to 2%–5% and target long-tail keywords for effective on-page SEO.
- Internal Linking: Including internal links throughout your website does not only help improve navigation but also allows search engines to find all your pages and crawl them for better page rankings.
Leverage the Power of Social Media
It is not enough to create a remarkable website and hope that your prospective customers will start flowing in—you need to be proactive. One of the most effective ways to boost website traffic is to use social media to promote your website, content, product, or service. Social media networks such as Facebook, Twitter, Google+, Instagram, etc. have a huge user base and you can direct a major share of these followers to your website through dedicated social media marketing.
A great way to use social media to promote a blog post or website content is by adding social media icons. This will boost content sharing and more people will come to know about your brand. And increased brand awareness means increased website traffic.
Another simple way is to add social media posts with a hashtag that links to your website pages. Using this trick, you can expand your reach beyond imagination and get discovered easily when people search for products and services related to yours.
Use Long-Tail Keywords
With evolving search engine algorithms, long-tail keywords have gained more importance. While shorter keywords are searched more often, getting them ranked on search engines can be difficult. On the other hand, when you target long key phrases, they are more likely to rank higher for search queries related to your product or service. Additionally, with advanced voice-search capabilities, people are using more phrases to search online.
As Google now focuses more on long-tail keywords, it becomes crucial that your SEO best practices should shift towards targeting them more to boost page rankings…and higher search engine rankings mean increased website traffic.
Get Your Website Listed
Off-page SEO tactics are also helpful in driving traffic to your website. One such effective technique is getting your website listed on various review sites and online directories. Most of these sites will allow your profile to have a link to your website. Actively updating the listings may help you get positive customer reviews and is likely to get you more web traffic.
Article submission directories are also a good way to promote your content and direct more visitors to your website as you add the URL with each submission
Create Landing Pages with a WOW Factor
A landing page is where your visitors “land” when they click on your search engine result or an ad. Often known as a “lead capture page,” landing pages are another powerful source of website traffic. Needless to say, it has to be exceptional. Web visitors tend to grow a strong perception of your brand, product, or service depending on how well the landing page is crafted. In simple words, it is the chance to create a great first impression that inspires your potential customers to follow your Call to Action and convert.
Landing pages should be precise, engaging, and most appropriate to the search query. It should intelligently answer what the user is looking for and must include at least one Call to Action. Examples are: Start a Free Trial, Download Our Free Guide, Subscribe to Our Newsletter, Redeem Your Discount Code, etc.
Start Guest Posting
We bet you did not know but guest posting on a reputable and authoritative website can drive traffic to your website. It is also a powerful tool to build your brand by creating impactful and engaging content. Make sure your guest post only on sites that fall under your niche and do not adopt any spammy tactic as that can bring you stiff penalties.
While you may guest post on other sites and blogs, you can also invite people with authority in our niche to guest post on your website. Once you have built a good mutual relationship, they will share and link you to their article, which could bring new visitors to your website. Just ensure that you post only 100% original, high-quality content without any spammy link.
Have a Responsive Website Design
Gone are the days when internet browsing was solely done on desktop computers. Today, a major percentage of internet users access the web via mobile devices. But is your website apt for mobile browsing or people have to scroll and pinch and zoom around? If it is so, you are actually missing out on a major share of the market.
Ensure that your website delivers a uniform look and feel across all devices, screen sizes, and resolutions. Use the best guide to mobile SEO for making the site mobile-friendly. Making the design responsive will aid in easy navigation and comfortable viewing. Additionally, a responsive website design is what most search engines love as it is more user-friendly. So you can expect to have a higher page ranking. Being mobile-friendly also helps in reducing bounce rate and boosting web traffic.
Focus on Email Marketing
Most marketers tend to focus on content marketing and advertising so much that they often overlook the potential of traditional techniques such as email marketing. Even a moderate email blast can significantly boost your traffic when done intelligently. Bulk emails sent during a new product launch, with a lucrative Call to Action, can be very effective in getting fresh visitors as well as the old ones. Moreover, emails help you keep the existing customers in the loop and you can reward them for word-of-mouth marketing.
Make Your Website Fast-Loading
Imagine waiting for 30 seconds for a website to load. Disgusting, right? Your users may feel the same if your website takes forever to load. Needless to say, the bounce rate will be at its peak and you would be wondering where you went wrong. Make sure your website loads fast, approximately in less than 3 seconds. Optimize the page elements such as image file size, third-party plugins, page structure, etc. to boost its speed.
These are some of the most effective strategies that you can use to get more traffic to your website. Having increased web traffic does not happen overnight. It takes a lot of hard work, dedication, and patience. Use a mix of these tactics to see significant improvement in website traffic.